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Gloria Jean’s Coffee Giant Kangaroo Atop Store

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FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Saudi Arabia

City: Riyadh

Effects / Animations: Large Objects, Character Animation

Surrounding: Gloria Jean's Coffee Store

Date posted: March 23, 2024

Source: Instagram

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This Gloria Jean’s Coffee fake ooh ad begins with a news report scene where a woman is delivering a report while a cameraman films her from behind. This moment cleverly highlights the brand’s dynamic appeal as the camera pans to reveal a giant kangaroo clutching an equally giant coffee and croissant atop a Gloria Jean’s Coffee building. The kangaroo stands confidently next to the brand’s logo, locking eyes with the audience as the scene transitions to a clean white background featuring the Gloria Jean’s Coffee logo and a mention of their Riyadh promotion for a chance to win a trip to Australia. As a perfect blend of effective storytelling and engaging product integration, the VFX enhancement is designed for promoting Gloria Jean’s exciting international giveaway campaign.

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