L’Oréal Groupe Facial Balm Restores Glass in NYC
L’Oréal Groupe Facial Balm Restores NYC Glass
This CGI advertisement for L’Oréal Groupe features a person looking out from a skyscraper window in New York City. They notice a crack in the glass, which obstructs the urban view.
A giant Kiehl’s Ultra Facial Barrier Balm with Squalane then appears, gliding over the crack. As the balm spreads, the glass seamlessly restores itself to a flawless state. The scene concludes with a pull-back shot revealing the Empire State Building in the distance, completing the city skyline.
Through engaging computer-generated graphics, this L’Oréal Groupe skincare ad transforms an urban imperfection into a fresh, relatable spectacle, highlighting the brand's commitment to barrier protection.
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FOOH Impact ScoreImpressive
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Credits
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