FOOH Impact Score:
Impressive
Learn moreIn this L’Oréal Groupe cgi ad, a person gazes out from a skyscraper window, taking in the bustling urban landscape. The scene unfolds as they step closer and notice a crack in the glass, disrupting the perfect view. Suddenly, a giant Kiehl’s Ultra Facial Barrier Balm with Squalane appears, gently gliding over the crack. As the balm spreads, the glass seamlessly restores itself, becoming flawless once again. The camera pulls back to reveal the Empire State Building towering in the distance, completing the striking city skyline. With an Engaging use of computer generated graphics, this L’Oréal Groupe skincare ad transforms an urban imperfection into a fresh, relatable spectacle, highlighting L’Oréal Groupe’s commitment to barrier protection.
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