Reserva Giant Shopping Bag Land on Morro de Urca Helipad

Imagine Sugarloaf Mountain needing a timely fashion delivery service. That’s the captivating premise of this Reserva FOOH campaign featuring the brand's rapid gift delivery service. The video unfolds as an aerial side view captures Rio de Janeiro’s iconic Sugarloaf, followed by a helicopter carrying a giant red shopping bag as it approaches the towering peak. As the helicopter glides across a panoramic skyline, the scene transitions to a sweeping view of the city and surrounding mountains. Arriving atop Morro da Urca, the helicopter carefully lowers the oversized bag onto a helipad, framed by the silhouette of Guanabara Bay and distant high-rises. The camera lingers on the glowing red bag before zooming outward as the helicopter ascends and disappears from view, ending with a slow upward pan toward the sky. Using memorable computer generated imagery, this Reserva FOOH campaign transforms a mountaintop helipad into an effective product showcase.