Pasqua Wines Giant Book in Central Park
Ode al Futuro Opens Itself
This fake out-of-home advertisement for Pasqua Wines features a sweeping aerial view of Central Park and its surrounding architecture. A massive white book, titled 'Ode al Futuro', is revealed nestled among the lush trees.
The book opens autonomously to a page themed around the 'time of connections'. Poetic text fades in, reading: 'each email tells a story, shortens distances, intertwines lives.'
Utilising computer-generated imagery, this digital installation transforms New York’s natural landscape into an artistic canvas, highlighting Pasqua Wines’ celebration of a hundred years through a fusion of contemporary art and winemaking.
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