Oatly Oats Turned to Boxed Oat Drink By Machine

Imagine a quiet neighborhood suddenly transforming into a golden oat field. That’s the Distinctive premise of this Oatly FOOH campaign featuring a mesmerizing oat harvest. The video unfolds as a harvester rolls in, cutting through the field and gathering oats with precision. As the last stalk is collected, the ground seamlessly returns to its original state. At the same time, the harvested oats move through the machine, and from the back of the harvester, perfectly formed boxes of Oatly oat drink emerge, neatly aligning along the tracks. This campaign shows that each box is made from real oats. Using Innovative CGI effects, this Oatly FOOH campaign transforms an everyday neighborhood into an Impactful product showcase.