McDonald's Crane Drops Happy Meal Box at Park
Happy Meal Crane Drop in São Paulo
This CGI video for McDonald's features a crane slowly lowering an enormous Happy Meal box into a park in São Paulo, Brazil. The park is surrounded by high-rise apartment buildings, and the ad humorously reimagines this ordinary public space.
A life-sized Happy Meal is depicted on a red and white checkered blanket, drawing crowds of curious onlookers who are shown snapping photos. This campaign offers a memorable twist on brand engagement, created for Brazil's Children's Day.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Sailor Studio
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