FOOH Impact Score:
Solid
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In this McDonald’s cgi video, a crane slowly lowers an enormous Happy Meal box into a São Paulo park surrounded by high-rise apartment buildings. The ad humorously reimagines an ordinary public space with a life-sized Happy Meal on a red and white checkered blanket, drawing crowds of curious onlookers snapping photos. A fun campaign that masterfully blends humor and creativity with a memorable twist on brand engagement for Brazil’s Children’s Day.