The FOOH Awards winners have been announced! See who took home the top honors.
View Winners

Save to Collection

McDonald's Crane Drops Happy Meal Box at Park

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Solid

Learn more

Credits

Brand: McDonald's

Who we think created this: Sailor Studio

Claim Your Work

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Brazil

City: São Paulo

Effects / Animations: Large Objects, Complex Motion

Surrounding: Park

Date posted: October 12, 2023

FOOH.com is the biggest cgi video library. If you are the creator of this McDonald’s ad or would like to add your work Submit your work!

In this McDonald’s cgi video, a crane slowly lowers an enormous Happy Meal box into a São Paulo park surrounded by high-rise apartment buildings. The ad humorously reimagines an ordinary public space with a life-sized Happy Meal on a red and white checkered blanket, drawing crowds of curious onlookers snapping photos. A fun campaign that masterfully blends humor and creativity with a memorable twist on brand engagement for Brazil’s Children’s Day.

Join the #1 FOOH Newsletter

Exclusive insights on digital storytelling—trusted by top studios & agencies.

Related FOOH Ads

Browse All FOOH Ads