Birra Moretti Giant Beer and Cocktail Float on Calea Victoriei

This CGI advertisement for Birra Moretti transforms Bucharest's Calea Victoriei into a seaside oasis. The video opens with Roxana Blenche walking towards a building. Its façade, branded with Birra Moretti, slides down to reveal a sunlit beach view.

From this opening, a giant bottle of Birra Moretti rises and floats towards Roxana as she gestures. A massive cocktail glass, also filled with beer, then joins the bottle in a circular dance above the street. The building façade subsequently closes, and Roxana, smiling, holds up her beer as the cocktail glass toasts with her. Responsible drinking messages appear on screen throughout.

Using engaging CGI effects, this ad transforms a familiar city backdrop into an imaginative product showcase, bringing a taste of Italy to everyday life.