FOOH Impact Score:
Improvable
Learn moreCredits
Brand: Oreo
Agency: Future Frame Creative
Production Company: Future Frame Creative
VFX: Oreo Brasil
Sound: Central Som de Filme
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In this Oreo Brasil cgi campaign, trees stand silhouetted against a dark purplish sky as an oversized Oreo cookie featuring Wednesday Addams’s face rolls across the ground. The scene unfolds as the cookie breaks the earth beneath it, exposing an eerie, columned basement and continuing its path toward a gothic-style house, tearing up the ground as it moves. With a creative use of computer generated graphics, this Oreo Brasil limited-edition cookie transforms a simple treat into a resonant spectacle, highlighting Oreo Brasil’s collaboration with Wednesday through a dark yet intriguing themed campaign.