OBI Flower Garden Above the Store’s Roof

This OBI cgi ad begins with a woman driving her car and making a sudden stop as she catches sight of something unexpected through her windshield. This moment cleverly highlights the brand’s celebration of nature and gardening as the woman quickly unlocks her seatbelt, rushes out of the car, and joins a crowd gathered outside the OBI store. There, everyone is mesmerized by the store's roof transformed into a large garden display, blooming with massive flowers and fluttering butterflies, while a pair of giant gardening gloves and a watering can rest on the canopy. As a perfect blend of innovative storytelling and captivating product integration, the CGI effects enhancement is designed for promoting the OBI Plant Festival taking place from May 8th to 11th, 2024.