Volkswagen Giant Trophy Lands on Autostadt Towers

This Volkswagen faux OOH ad features a show-stopping celebration of automotive achievement. The video opens on a pair of shoes on the ground before panning up to reveal the iconic Car Towers at the Autostadt in Wolfsburg, Germany. A pristine white helicopter steadily lowers a giant gold Das Goldene Lenkrad trophy onto the towers. Once in place, the black ropes release and the helicopter soars away, leaving the trophy gleaming atop the structure.

The camera then cuts sharply to the right, capturing the sleek glass-fronted Volkswagen building. Four striking vehicles—a Golf GTI Edition 50, an ID.7 GTX Tourer, a Tayron, and a T-Roc—are precisely parked side by side on a surface of dark grey stone. Using CGI effects, this Volkswagen faux OOH ad transforms the iconic Autostadt into a creative product showcase.