Nissan Giant Yellow Balloons Across Europe

In this Nissan FOOH campaign, Leicester Square, London, transforms into a sea of yellow as giant yellow balloons of various sizes float gracefully, bumping into each other while people pass by. The scene unfolds as some balloons hover just out of reach, others drift through the streets, rise above buildings, and fill the sky with a vibrant yellow glow. The scene then shifts to a nearby street, where the balloons continue their journey, some settling on the ground while others come together, aligning perfectly to form the date '14.2.24.' With a Dynamic use of computer generated imagery, this Nissan FOOH campaign transforms the streets of London into a fresh, relatable spectacle, highlighting Nissan’s exciting upcoming reveal.