Nissan Giant Yellow Balloons Across Europe

This Nissan FOOH campaign transforms Leicester Square, London, into a vibrant spectacle. Giant yellow balloons of various sizes float gracefully, bumping into each other as people pass by. Some hover just out of reach, others drift through the streets, rise above buildings, and fill the sky with a yellow glow.

The scene then shifts to a nearby street, where the balloons continue their journey, some settling on the ground while others align perfectly to form the date '14.2.24.'

Utilising dynamic computer-generated imagery, this campaign highlights Nissan’s exciting upcoming reveal through a fresh, relatable spectacle across the streets of London.