Lidl Building Ad Opens to Reveal Medal
Lidl Building Ad Reveals BestBuy Award
This CGI video features a camera gliding along Bucharest's Nicolae Bălcescu Boulevard, focusing on a building façade. A blue Lidl banner with the logo splits and slides outward, forming a box-like frame above the street.
As the panels retract, a floating medal bursts into view with celebratory computer-generated graphics, showering confetti. This reveals the “BestBuy Award” and the embossed Romanian message “V-am pus pe primul loc, iar voi ați făcut la fel.”
The video concludes with a wide shot of the glowing installation and continuous city traffic, highlighting Lidl’s brand presence.
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FOOH Impact ScoreSolid
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Credits
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