Red Bull Targets on Ponte de São João

This Red Bull fake out of home ad begins with a scenic view of the Ponte de São João, where a man dressed in all white stands ready on a grassy field beside a moored yacht and a towering Red Bull can. This moment cleverly highlights Red Bull's focus-enhancing energy as the man attempts to kick a football toward three distant targets mounted on the bridge 30 meters away—initially missing, then striking the center 2-meter-wide target, followed by the left 1.5-meter target and eventually the difficult 1-meter right target, succeeding only after several tries and a sip of Red Bull. As a perfect blend of captivating storytelling and authentic product integration, the computer generated imagery enhancement is designed for demonstrating that precision is possible with focus, persistence, and a boost of energy.