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Zespri Vending Machine Dispenses Kiwis

B
FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Zespri

Agency: Et Si

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Unknown

City: Unknown

Effects / Animations: Avalanche, Human Interaction

Surrounding: City

Date posted: May 1, 2025

Source: Instagram

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Imagine a vending machine delivering fruit like coins at a busy street corner. That’s the surprising premise of this Zespri CGI video featuring its juicy SunGold kiwis. The video unfolds as a green Zespri vending machine stands on an outdoor pavement with its transparent door brimming with golden kiwis. A woman approaches, presses a button, and the camera zooms in to show the selection; moments later, the kiwis tumble through the machine and bounce onto the ground toward the lens. In slow motion, one kiwi spins to reveal a Zespri SunGold sticker before a hand catches it mid-air. The scene then shifts to the same hand holding the kiwi now sliced in half, filmed from below as if captured by a phone, showing the vibrant interior of the fruit. Using vivid CGI effects, this Zespri CGI video transforms an everyday urban setting into a captivating product showcase.

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