KitKat Bars Float Around Rock in Rio Crowd
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreCredits
Brand: KitKat
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Imagine Barra Olympic Park turning into a stage for floating chocolate bars. That’s the surprising premise of this KitKat cgi ad featuring the brand’s celebration of Rock in Rio 2024. The video unfolds as two women walk toward the camera through the vibrant scene of the festival grounds, with packed KitKat bars suspended in the air all around them; they pause mid-walk, each flicking away a bar after examining it, surrounded by a cheerful crowd soaking in the shared moment. Using engaging VFX, this KitKat cgi ad transforms a concert venue into an effective product showcase.
