BIC Giant Installations at Arc de Triomphe
Markers Spill Color on Parisian Monument
This CGI campaign for BIC's new Intensity paint markers features oversized paint markers transforming the Arc de Triomphe into a giant sneaker canvas.
The video depicts a massive tote of giant BIC markers spilling vibrant colour onto the iconic Parisian monument. CGI-rendered graffiti-style artwork is splashed across supersized sneakers and coffee cups positioned around the structure.
Using computer-generated graphics, this BIC CGI campaign innovatively showcases the product by transforming one of France’s most recognisable landmarks.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:The Berry
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