BIC Giant Installations at Arc de Triomphe
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreFOOH.com is the biggest CGI campaign library. If you are the creator of this BIC ad or would like to add your work Submit your work!
Imagine the Arc de Triomphe as a giant sneaker canvas taken over by oversized paint markers. That’s the engaging premise of this BIC CGI campaign featuring the bold launch of their new Intensity paint markers. The video unfolds as a massive tote of Giant BIC markers spills vibrant color onto the iconic Parisian monument, with CGI-rendered graffiti-style artwork splashed across supersized sneakers and coffee cups positioned around the structure. Using computer generated graphics, this BIC CGI campaign transforms one of France’s most recognizable landmarks into an innovative product showcase.
