Azrieli Towers Wearing Military Hands
Azrieli Towers Adorned with Military Berets
This FOOH (fake out-of-home) CGI campaign for Azrieli Tel Aviv features the iconic Azrieli Center Towers, each adorned with a distinctive military beret: red for Paratroopers, purple for Givati, and maroon for Golani. This creative display transforms the urban skyline into a tribute.
A large tag necklace is suspended between the towers, bearing the Hebrew salute: 'מצדיעים לחיילי צה״ל – כולנו מאחוריכם!' ('We salute IDF soldiers – we are all behind you!'). The computer-generated imagery masterfully blends creativity with brand identity, emphasising national pride and support.
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FOOH Impact ScoreImpressive
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