Azrieli Towers Wearing Military Hands

In this Azrieli Tel Aviv FOOH campaign, the iconic מגדלי עזריאלי (Azrieli Center Towers) in Tel Aviv stand tall, each proudly adorned with a distinctive military beret — red for Paratroopers, purple for Givati, and maroon for Golani — creating a captivating cityscape tribute. The ad dramatically reimagines the urban skyline as a symbol of unity and gratitude, with a large tag necklace suspended between the towers bearing the Hebrew salute: 'מצדיעים לחיילי צה״ל – כולנו מאחוריכם!' ('We salute IDF soldiers – we are all behind you!'). A memorable display that masterfully blends creativity with brand identity, emphasizing national pride and support through computer generated imagery.