Centrepoint Suitcase on Inflatable Lands on Beach
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a serene shoreline doubling as a fashion runway. That’s the memorable premise of this Centrepoint FOOH campaign featuring a huge pink suitcase suspended above Dubai’s sandy beach. The video unfolds as a digitally rendered sequence reveals the colossal suitcase floating mid-air, complete with a bold luggage tag and a colorful rainbow-shaped pool float hovering beside it, casting subtle shadows across the beach as if part of the real scenery. Using engaging computer generated imagery, this Centrepoint FOOH campaign transforms Dubai’s coastline into an insightful product showcase.
