Centrepoint Suitcase on Inflatable Lands on Beach
Centrepoint Suitcase Lands on Dubai Beach
This Centrepoint FOOH campaign features a huge pink suitcase suspended above Dubai’s sandy beach. The video shows the colossal suitcase floating mid-air, complete with a bold luggage tag and a colourful rainbow-shaped pool float hovering beside it.
Using computer-generated imagery, the suitcase and float cast subtle shadows across the beach, appearing as part of the real scenery. This transforms Dubai’s coastline into an insightful product showcase.
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FOOH Impact ScoreSolid
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Credits
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