Renova Train Passes Through Giant Red Roll

Paris Metro Tugs Paper Past Eiffel Tower

This faux out-of-home advertisement features a Paris Metro train gliding through a massive roll of bold red toilet paper. The train creates a vivid trail that weaves past iconic landmarks, including Seine bridges and the Eiffel Tower.

The ad reimagines the city’s classic transportation system as a rolling stage for 'The Sexiest Paper on Earth.' The train tugs the vibrant fabric across the skyline using seamless CGI effects. This spot blends humour and creativity with a memorable twist on brand identity.

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FOOH Impact ScoreImpressive
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Credits

Brand:Renova
Artist:Jimmy

Metadata

Work Type: FOOH
Country:France
City:Paris
Date posted:June 26, 2024
Source:Instagram