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Candy Crush Lollipop Crystal Ball

B
FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Candy Crush

Who we think created this: Andre Rucker

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Metadata

Brand Industry: Media & Entertainment

Country: USA

City: Philadelphia

Effects / Animations: Morphing & Transformation, Falling Objects, Human Interaction

Surroundings: Benjamin Franklin Bridge, City, River

Date posted: July 11, 2025

Source: Instagram

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This Candy Crush FOOH ad begins with a massive mystical blue crystal sphere materializing beside a calm waterfront promenade. This moment cleverly highlights the game's captivating nature as the glowing Candy Crush logo shimmers inside the orb, drawing the attention of passersby and transforming a tranquil walk into a supernatural gaming revelation. As a perfect blend of engaging storytelling and creative product integration, the CGI enhancement is designed for building excitement and visibility around the Candy Crush gaming experience.

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