FOOH Impact Score:
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Improvable
Learn moreIn this BOSS mixed reality ad, a man walks through Times Square and comes across a store building designed like a giant Double B logo from BOSS. The ad humorously reimagines an urban storefront with an engaging transformation as the lights flicker and gradually illuminate, revealing a stylish interior filled with the brand’s signature design products. A dynamic mixed reality ad that masterfully blends creativity with a bold expression of the brand’s double B monogram.
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