BOSS Double B Store in Times Square
Logo Store Illuminates Times Square
This mixed reality advertisement for BOSS features a man walking through Times Square who encounters a store building designed as a giant Double B logo.
The ad humorously reimagines an urban storefront, with lights flickering and gradually illuminating to reveal a stylish interior filled with the brand’s signature design products. This dynamic mixed reality ad blends creativity with a bold expression of the brand’s double B monogram.
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FOOH Impact ScoreSolid
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Credits
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