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BOSS Double B Store in Times Square

FOOH Impact Score:

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Improvable

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Learnings

  • Augment the world with wonder - grab viewers with recognisable places as they've never seen them
  • Humanity helps us engage - use extras and actors to pull viewers into your FOOH
  • No message, no impact - mixed signals leave viewers tuning out

Credits

Brand: BOSS

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: United States of America

City: New York

Effect / Animation: Large Objects

Surroundings: Times Square, Squares, Skyscrapers, City, Buildings

Date posted: February 3, 2024

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In this BOSS mixed reality ad, a man walks through Times Square and comes across a store building designed like a giant Double B logo from BOSS. The ad humorously reimagines an urban storefront with an engaging transformation as the lights flicker and gradually illuminate, revealing a stylish interior filled with the brand’s signature design products. A dynamic mixed reality ad that masterfully blends creativity with a bold expression of the brand’s double B monogram.

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