FOOH Impact Score:
Improvable
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In this Givova CGI ad, vibrant jackets dangle from helicopters as they glide along Italy’s coastline, transforming the sky into a moving runway. The ad dramatically reimagines daily coastal scenes with a fashion-forward twist, suspending colorful garments mid-air to showcase the brand’s outerwear in a completely fresh context. A creative campaign that masterfully blends spectacle and storytelling with a memorable approach to apparel promotion.