Givova Helicopters Deliver Jackets
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Givova CGI ad, vibrant jackets dangle from helicopters as they glide along Italy’s coastline, transforming the sky into a moving runway. The ad dramatically reimagines daily coastal scenes with a fashion-forward twist, suspending colorful garments mid-air to showcase the brand’s outerwear in a completely fresh context. A creative campaign that masterfully blends spectacle and storytelling with a memorable approach to apparel promotion.
