Jacquemus Yellow Bag Boat at Lake Como

This Jacquemus fake out-of-home advertisement features a yellow boat, modelled after the brand’s Bambino bag, gliding across Lake Como. The scene begins with an elevated view through a window, transitioning to a closer perspective of the playful vessel from the front.

The bag-boat is shown being followed by another boat, and then framed from a restaurant window on the lake. This computer-generated imagery transforms the tranquil lakeside setting into a dynamic fashion display, highlighting Jacquemus’s bold activation in the Italian landscape.