Jacquemus Yellow Bag Boat at Lake Como

In this Jacquemus fake ooh ad, a yellow boat modeled after the brand’s Bambino bag glides across the calm surface of Lake Como, initially viewed through an elevated window. The scene unfolds as the camera transitions to a closer perspective, capturing the playful vessel from the front as it's followed by another boat, then shifts again to frame the entire bag-boat from a restaurant window on the lake. With a memorable use of computer generated imagery, this Jacquemus bag activation fake ooh ad transforms a tranquil lakeside city into a dynamic fashion runway, highlighting Jacquemus’s bold entrance into the Italian landscape.