Coca-cola Carolina Durante Manhole Cover

Coca-Cola Music Experience: Carolina Durante Manhole

This fake out-of-home (FOOH) CGI advertisement for the Coca-Cola Music Experience features a dimly lit street scene. A manhole cover slowly creaks open, revealing a secret world dedicated to the band Carolina Durante.

The ad transforms urban infrastructure into an underground music venue, reflecting the band's gritty aesthetic. It also teases the 15th-anniversary celebration of the Coca-Cola Music Experience, highlighting Coca-Cola’s commitment to integrating music into everyday moments through memorable computer-generated imagery.

C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Metadata

Work Type: FOOH
Country:Spain
City:Madrid
Date posted:June 28, 2025
Source:Instagram