Coca-cola Carolina Durante Manhole Cover
Coca-Cola Music Experience: Carolina Durante Manhole
This fake out-of-home (FOOH) CGI advertisement for the Coca-Cola Music Experience features a dimly lit street scene. A manhole cover slowly creaks open, revealing a secret world dedicated to the band Carolina Durante.
The ad transforms urban infrastructure into an underground music venue, reflecting the band's gritty aesthetic. It also teases the 15th-anniversary celebration of the Coca-Cola Music Experience, highlighting Coca-Cola’s commitment to integrating music into everyday moments through memorable computer-generated imagery.
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Artist:muchobambū