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El Globo Pastry on Hot Air Balloon Lands on Street

FOOH Impact Score:

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Credits

Brand: El Globo

VFX: Synergy Studio

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Mexico

City: Mexico City

Effects / Animations: Large Objects, Complex Motion, Floating & Flying Objects

Surroundings: Centro Histórico, City

Date posted: November 2, 2024

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This El Globo FOOH ad begins with a giant hot air balloon emerging over Mexico City's historic center, delicately suspending an enormous Pan de Muerto pastry. This moment cleverly highlights the brand's creative approach to seasonal marketing as the spectacle unfolds against the twilight sky, drawing an astonished crowd and sparking spontaneous social media buzz. As a perfect blend of authentic storytelling and captivating product integration, the CGI effects enhancement is designed for maximizing brand presence during cultural festivities.

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