FOOH Impact Score:
Solid
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This Fanta vfx advertising begins with an aerial shot of downtown Atlanta, Georgia, where the iconic Coca-Cola headquarters stands tall. This moment cleverly highlights the dynamic transformation of brand identity as a glowing green train rushes toward the building, green lightning strikes the Coca-Cola logo morphing it into the Fanta insignia with “BEETLE JUICE” beneath, illuminating the structure with an eerie green glow. As dark clouds roll in, more green lightning crackles in the sky, the train soars into the rooftop, and a hand bursts from the top of the building holding a green can of Fanta Beetle Juice, heralding the spooky arrival of the seasonal drink right on time for Halloween. As a perfect blend of captivating storytelling and effective product integration, the computer generated imagery enhancement is designed for a Halloween-themed promotional campaign.