Secret Miami Giant DoorDash Bag on Street
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FOOH Impact Score
Outstanding
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A
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C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This DoorDash FOOH ad begins with a car-sized delivery bag stationed right in the heart of a bustling Miami intersection. This moment cleverly highlights the scale and ambition of the brand’s service as the enormous red bag, impossible to ignore, causes police to redirect traffic and pedestrians to weave around it in disbelief, all sparking the hilarious question—who ordered such a massive meal? As a perfect blend of dynamic storytelling and captivating product integration, the VFX enhancement is designed for brand awareness and social media virality.
