Turkish Airlines Giant Phone on Soccer Field

This faux out-of-home advertisement for Turkish Airlines features a giant smartphone standing upright in the middle of a soccer field. Henry van Wincoop kicks a ball that triggers the Turkish Airlines app to open, revealing options like “Book a Flight” and “Check In” on its bright screen.

The ad humorously reimagines a typical mobile booking journey as a physical interaction on the pitch. Henry uses precise shots to select Miles&Smiles prompts, choose a Florence to JFK itinerary for June 15–21, and complete his reservation. The phone seamlessly shifts from a towering field installation to a normal-sized device in his hand as a Turkish Airlines aircraft soars overhead.

This captivating sequence blends action and brand storytelling with a smooth demonstration of the airline’s mobile app for football fans travelling worldwide.