Emirates Reindeer Airplane Takes Off

This Emirates mixed reality ad features a commercial airliner transformed for the holiday season. The video opens on an airplane on the tarmac, adorned with giant reindeer horns and a red nose. Gift boxes are stacked alongside, and airport crew in green vests guide the scene.

A vehicle then lifts towering stacks of presents and a huge Santa sock towards the plane's tail, where a massive red sleigh is perfectly attached. Aerial views show the aircraft taking off with the sleigh in tow, weaving past oversized Christmas trees. Another similarly decorated airplane takes off, and the camera tracks its climb through the sky, revealing a glittering cityscape in the background.

Using augmented reality, this Emirates mixed reality ad transforms a standard airport runway into a distinctive product showcase, presenting the aircraft as Santa's sleigh preparing for international travel.