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LEC Ice Cream Airplane Flies Above Swiss Waters

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: LEC

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Switzerland

City: Geneva

Effect / Animation: Morphing & Transformation

Surroundings: Lake Geneva, City

Date posted: July 1, 2025

Source: Instagram

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In this LEC CGI ad, a giant ice cream container reimagined as a vintage seaplane makes a smooth landing on the serene waters of Lake Geneva, captivating onlookers with its inventive delivery of premium Swiss ice cream. The scene unfolds as the imaginative aircraft cruises past Geneva’s ferris wheel, splashing delightfully across the iconic lake, all while delivering frozen treats from the skies with impeccable timing. With a dynamic use of CGI effects, this LEC ice cream campaign transforms urban landmarks into an engaging spectacle, highlighting LEC’s mission to bring irresistible indulgence to any location—by air, land or lake.

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