Thomy Condiment Torch on Statue of Liberty
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Thomy FOOH campaign, the Statue of Liberty is cleverly reinterpreted as she raises a giant Thomy mustard tube in place of her torch. The ad humorously reimagines the iconic monument with a condiment-loving twist, transforming Lady Liberty into the brand’s biggest fan while keeping the look authentic with seamless CGI effects. A dynamic execution that masterfully blends humor and creativity with a memorable nod to cultural symbolism.
