MAC Cosmetics Giant Lipsticks Aboard Cargo Ship

MAC Cosmetics: Giant Lipsticks on Cargo Ship

This mixed reality advertisement for MAC Cosmetics features a massive cargo ship navigating Hamburg’s industrial harbour. Its deck is dramatically transformed with larger-than-life black lipstick cases and towering coral lipsticks.

The ad humorously reimagines the gritty port landscape as a luxurious beauty runway, with the brand’s iconic lipstick shades taking centre stage. This creative display masterfully blends humour and creativity, offering a memorable twist on cosmetic branding.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:Germany
City:Hamburg
Date posted:July 10, 2025
Source:Instagram