MAC Cosmetics Giant Lipsticks Aboard Cargo Ship
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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In this MAC Cosmetics mixed reality ad, a massive cargo ship sails through Hamburg’s industrial harbor, its deck dramatically transformed with larger-than-life black lipstick cases and towering coral lipsticks. The ad humorously reimagines the gritty port landscape as a luxurious beauty runway, with the brand’s iconic lipstick shades taking center stage. A creative display that masterfully blends humor and creativity with a memorable twist on cosmetic branding.
