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IDA WARG Cocoa Husks Spill Over at the Store

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Solid

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Credits

Brand: IDA WARG Beauty

VFX: Santeri Salmi

Metadata

Brand Industry: Beauty & Personal Care

Country: Sweden

City: Stockholm

Effects / Animations: Simple Motion, Large Objects, Avalanche, Rigid-Body

Surrounding: City

Date posted: May 9, 2024

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This IDA WARG cgi video begins with a giant Self-Tanning Mousse bursting through the front of LYKO’s beauty store in central Stockholm. This moment cleverly highlights the product’s use of upcycled cocoa husks as the mousse erupts dramatically, spilling a flood of cocoa shells onto the city sidewalk and interrupting the flow of urban life. As a perfect blend of fun storytelling and engaging product integration, the CGI effects enhancement is designed for boosting product visibility through urban spectacle.

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