IDA WARG Cocoa Husks Spill Over at the Store
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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This IDA WARG cgi video begins with a giant Self-Tanning Mousse bursting through the front of LYKO’s beauty store in central Stockholm. This moment cleverly highlights the product’s use of upcycled cocoa husks as the mousse erupts dramatically, spilling a flood of cocoa shells onto the city sidewalk and interrupting the flow of urban life. As a perfect blend of fun storytelling and engaging product integration, the CGI effects enhancement is designed for boosting product visibility through urban spectacle.
