Picky Giant Apple Inflated into Giant Bottle
C
FOOH Impact Score
Improvable
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A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Picky FOOH ad, a massive bottle of 100% Jazz Apple Juice stands tall in the heart of Auckland’s Takutai Square, surrounded by gigantic apples scattered like natural art installations. The ad humorously reimagines the popular public plaza as a city-sized juice bar, complete with oversized fruit and a refreshing brand presence straight from New Zealand orchards. A dynamic execution that masterfully blends fun and creativity with a memorable twist on beverage branding.
