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Picky Giant Apple Inflated into Giant Bottle

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Credits

Brand: Picky

Who we think created this: Day Five

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: New Zealand

City: Auckland

Effects / Animations: Large Objects, Inflation

Surroundings: Takutai Square, City

Date posted: May 20, 2025

Source: Instagram

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In this Picky FOOH ad, a massive bottle of 100% Jazz Apple Juice stands tall in the heart of Auckland’s Takutai Square, surrounded by gigantic apples scattered like natural art installations. The ad humorously reimagines the popular public plaza as a city-sized juice bar, complete with oversized fruit and a refreshing brand presence straight from New Zealand orchards. A dynamic execution that masterfully blends fun and creativity with a memorable twist on beverage branding.

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