Smeg Helicopter Airlifts Massive Toaster

In this Smeg faux ooh ad, a colossal retro-inspired toaster floats above Toronto’s skyline, carried by a helicopter as it begins its surreal journey. The scene unfolds as the oversized appliance makes its transcontinental trip from the Leaning Tower of Pisa to downtown Toronto, soaring over highways, weaving past modern skyscrapers, and turning heads across the city during Smeg’s grand Canadian debut. With a creative use of computer generated imagery, this Smeg kitchen appliance stunt transforms everyday cityscapes into a fresh, relatable spectacle, highlighting Smeg’s arrival and Italian design ethos for the North American market.