Xiaomi Red Balloons Form "100"
Solid
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Imagine a German town transformed by floating messages in the sky. That’s the captivating premise of this Leica FOOH ad featuring thousands of red and orange balloons filling the skies above Wetzlar to celebrate Leica's 100th anniversary from Xiaomi. The video unfolds as massive bouquets of helium balloons form oversized birthday greetings hovering over the town’s historic architecture, blending modern spectacle with centuries-old streetscapes while crowds of residents gather below to experience the vibrant celebration. Using computer generated graphics, this Leica FOOH ad transforms Wetzlar into a dynamic product showcase.
