Xiaomi Red Balloons Form "100"

Balloons Float Over Wetzlar

This Leica FOOH ad features thousands of red and orange balloons filling the skies above Wetzlar, Germany. The video celebrates Leica's 100th anniversary from Xiaomi, transforming the German town with floating messages in the sky.

Massive bouquets of helium balloons form oversized birthday greetings hovering over the town’s historic architecture. This blends modern spectacle with centuries-old streetscapes, as crowds of residents gather below to experience the vibrant celebration. Using computer-generated graphics, this Leica FOOH ad transforms Wetzlar into a dynamic product showcase.

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FOOH Impact ScoreSolid
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Credits

Brand:Xiaomi
Artist:Flame CGI

Metadata

Work Type: FOOH
Country:Germany
City:Wetzlar
Date posted:July 8, 2025
Source:Instagram