Pasqua Wines Giant Book at Potters Fields

In this Pasqua Wines mixed reality ad, the scene opens with a sweeping aerial shot over Potters Fields Park, capturing the vibrant London cityscape, the River Thames, and the iconic Tower Bridge as a striking landmark comes into view. The scene unfolds as a monumental book titled Ode al Futuro stands tall in the middle of the park, its pages flipping open on their own before pausing on a message that reads, “Time of connections. Each email tells a story, shortens distances, intertwines lives,” while the camera gently zooms in, highlighting the intricate detail and immersive scale of the installation. With an effective use of augmented reality, this Pasqua Wines brand campaign transforms the urban park setting into a meaningful space for artistic interaction, highlighting Pasqua Wines’ invitation to explore the Ode al Futuro experience and celebrate the union of storytelling, creativity, and wine.