Pasqua Wines Giant Book at Potters Fields
Pasqua Wines: Ode al Futuro at Potters Fields
This mixed reality advertisement for Pasqua Wines features a monumental book installation titled 'Ode al Futuro' in Potters Fields Park, London. The video opens with an aerial shot showcasing the London cityscape, the River Thames, and Tower Bridge, before focusing on the striking CGI book.
The pages of the 'Ode al Futuro' book flip open to display the message: 'Time of connections. Each email tells a story, shortens distances, intertwines lives.' The camera zooms in, highlighting the intricate details and immersive scale of the augmented reality installation. This campaign transforms the urban park into a space for artistic interaction, promoting Pasqua Wines' 'Ode al Futuro' experience and its celebration of storytelling, creativity, and wine.