Quoifaireabordeaux Barbie LEGO Installation

In this Quoifaireabordeaux FOOH ad, a Memorable LEGO installation transforms the façade of the LEGO store at St. Catherine Promenade into a vivid tribute to Barbie, with a platform extending from the upper window supported by a wine bottle and wine glass column topped with an ice cream swirl. The ad humorously reimagines the retail space as a vibrant celebration zone, where cake-like LEGO desserts circle Barbie perched on Ken’s shoulders, both gracefully rotating above the street. A Creative display that masterfully blends light humor with a bold presentation of brand identity and urban engagement.