Brownie Logos Fall in Madrid
C
FOOH Impact Score
Improvable
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A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Brand: Brownie
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Imagine Times Square turning into a giant pool for a swimming robot. That’s the captivating premise of this Speedo fake out of home ad featuring their latest hydro-dynamic training gear. The video unfolds as high-resolution panels on iconic buildings begin to shimmer, gradually transforming into crystal-clear water surfaces, before a sleek robot dives in and executes flips and laps above the bustling street crowd, blurring the lines between reality and simulation. Using augmented reality, this Speedo fake out of home ad transforms a busy city landmark into a dynamic product showcase.
