Adidas Race Car Rides Car Carrier on Highway
Impressive
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This Adidas fake out of home ad begins with a wide aerial view of a curving highway, where a sleek truck hauls a trailer with transparent walls, revealing a black Formula 1 car inside. This moment cleverly highlights the brand’s balance of subtle impact and high-performance style as the gleaming race car remains fully visible through the glass-like trailer, while other vehicles cruise by on the open road, and the Adidas logo rests boldly atop the moving display. As a perfect blend of captivating storytelling and innovative product integration, the augmented reality enhancement is designed for promoting a quiet yet powerful arrival that reflects the brand’s message of rolling quiet and racing loud.
