Adidas Race Car Rides Car Carrier on Highway
Adidas Race Car on Highway
This Adidas fake out-of-home ad opens with an aerial view of a curving highway. A truck hauls a trailer with transparent walls, revealing a black Formula 1 car inside. The Adidas logo is prominently displayed atop this moving display.
The gleaming race car remains fully visible through the glass-like trailer as other vehicles pass by on the open road. This augmented reality enhancement promotes a quiet yet powerful arrival, reflecting the brand’s message of rolling quiet and racing loud.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Vertex CGI
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