Stuart Weitzman Shiny Bags Ice Skating

This fake out-of-home advertisement for Stuart Weitzman transforms Bryant Park in NYC into a grand skating rink to ring in 2024. The scene features giant Stuart Weitzman Moda Shine Mini Tote handbags gracefully gliding across the ice.

The handbags, made from crystal-encrusted mesh material, catch the light with every turn. Through the clear use of augmented reality, this ad transforms an ordinary winter setting into a dazzling spectacle, highlighting the message that this bag is made to shine on every occasion.