bareMinerals Giant Compacts Atop Taxis
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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Imagine the bustling streets of Manhattan turning into a catwalk for oversized beauty products. That’s the fun premise of this bareMinerals FOOH ad featuring a giant compact powder transforming the city. The video unfolds as oversized bareMinerals powder compacts take over New York City, reimagining iconic yellow taxis and busy intersections into a moving beauty display, with taxi drivers navigating beneath these massive makeup essentials. Using engaging VFX, this bareMinerals FOOH ad transforms Manhattan into a captivating product showcase.
