Shopbop Woman Surrounded by Fashion Carousel
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Shopbop CGI ad, a stylish woman sits poised atop a golden platform floating high above the Dallas skyline, while designer boots, handbags, and shoes orbit her like a fashion carousel. The ad humorously reimagines the city’s iconic architectural landmarks as a luxurious runway in the sky, transforming elevated fashion into a pop-up experience that blends glamour with gravity-defying visuals. A captivating execution that masterfully blends creativity with a memorable twist on high-end retail.
