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Sisley Giant Zlu Puts Humanoid in Store

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Credits

Brands: Sisley, Zlu

Who we think created this: Zlu

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Metadata

Brand Industry: Fashion & Apparel

Country: UK

City: London

Effects / Animations: Large Objects, Falling Objects

Surroundings: Oxford Street, City

Date posted: September 19, 2025

Source: Instagram

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In this Sisley CGI video, a towering humanoid robot emerges from a Benetton storefront, its glowing blue eyes and articulated hands casting shadows across the urban landscape. The scene unfolds as the metallic figure steps onto the streets, drawing attention with its scale and detail, before the setting seamlessly transitions into a modern fashion showroom where the same robot models Sisley K’s contemporary collections—merging industrial strength with sartorial elegance. With a clear use of augmented reality, this Sisley digital fashion showcase transforms mechanical engineering into a fresh, relatable spectacle, highlighting Sisley’s ability to fuse craftsmanship with future-facing design in this compelling campaign.

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