FOOH Impact Score:
Impressive
Learn moreThis My Jewellery mixed reality ad begins with snowflakes gently falling outside the My Jewellery boutique in Zwolle, Netherlands, setting the scene for a winter-inspired experience. This moment cleverly highlights the anticipation surrounding the brand’s upcoming campaign as a charming snowman installation captures the attention of passersby, while the boutique itself slowly becomes covered in a soft blanket of snow, transforming the space into a magical winter wonderland. As a perfect blend of Clear storytelling and computer generated imagery product integration, the enhancement is designed for building excitement for the brand’s major surprise giveaway and holiday campaign.
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