Fernet 777 Giant Slot Machine on Facade
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FOOH Impact Score
Impressive
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A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Fernet777 innovative FOOH campaign, a massive slot machine visually transforms the facade of a Buenos Aires corner building, with three spinning reels flashing the Fernet777 logo against the urban skyline. The ad humorously reimagines city architecture as a towering gambling machine, complete with casino-style lights and animated Argentine star ratings, turning nightlife tradition into a high-stakes urban attraction. A captivating blend of humor and creativity with immersive computer generated graphics that spin Argentine culture and modern entertainment into one unforgettable ad moment.
