Max Factor Giant Mascara Wand Paints Lashes
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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In this Max Factor vfx advertising, a towering Long Lash Era mascara tube rises dramatically beside a classic Amsterdam building, showcasing the 2000 Calorie formula. The scene unfolds as the oversized brush sweeps across the sky, painting dramatic lashes above a window to illustrate its lengthening power, turning the traditional Dutch street into a live makeup showcase. With an engaging use of VFX, this Max Factor mascara ad creatively transforms urban architecture into a bold, relatable spectacle, highlighting Max Factor’s mission to bring high-impact beauty to everyday settings.
