FOOH Impact Score:
Solid
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In this Milagros Hair Wax CGI video, a sprawling suspension bridge undergoes a vibrant transformation as its cables, pillars, and decks are reimagined in the brand’s signature peachy pink. The ad humorously reimagines this iconic piece of infrastructure with a hair wax product strong enough to hold steel in place, including massive product packages integrated into the bridge design and one even dangling mid-air from a helicopter. A captivating execution that masterfully blends creativity with a memorable twist on hair styling strength.