Raid Massive Electric Plug at Al Azhar Park

This faux out-of-home advertisement for Raid begins with a glowing blue device display subtly illuminating the nightscape of Cairo’s Al Azhar Park. The luminous installation appears seamlessly nestled within the park’s timeless architecture, catching the attention of evening visitors engaged in recreational activities.

This augmented reality enhancement cleverly highlights the effectiveness of Raid’s insect protection solution. It is designed to raise awareness about public space protection during summer evenings, blending creative storytelling with distinctive product integration.