Raid Massive Electric Plug at Al Azhar Park
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
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This Raid faux ooh ad begins with a glowing blue device display subtly illuminating the nightscape of Cairo’s Al Azhar Park. This moment cleverly highlights the effectiveness of Raid’s insect protection solution as the luminous installation appears seamlessly nestled within the park’s timeless architecture, catching the attention of evening visitors engaged in recreational activities. As a perfect blend of creative storytelling and distinctive product integration, the augmented reality enhancement is designed for raising awareness about public space protection during summer evenings.
