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KitKat Snap Clears Office Notifications

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FOOH Impact Score

Improvable

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Credits

Brand: KitKat

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Unknown

City: Unknown

Effects / Animations: Floating & Flying Objects, Human Interaction, Falling Objects

Surrounding: Office

Date posted: February 14, 2025

Source: Instagram

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This KitKat FOOH campaign begins with a calm office scene where a woman sits at her desk and carefully opens a KitKat bar. This moment cleverly highlights the brand’s promise of taking a break as the woman, surrounded by hovering digital notifications above her head, snaps the KitKat in half and instantly watches every floating alert vanish, sighs in relief, and enjoys a quiet bite of her chocolate bar, reinforcing that it’s okay to disconnect and claim a small moment for yourself. As a perfect blend of authentic storytelling and creative product integration, the CGI effects enhancement is designed for reinforcing KitKat’s message about pausing from digital overload and savoring a personal break.

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